Greg Howe, Tourism Queensland’s Regional Director for both Tourism Tropical North Queensland and Townsville
Enterprise has offered to do a presentation on Tourism Queensland and the latest Destination Management Plans (DMPs) for both
regions.
These plans incorporate key strategies for the marketing and promotion of both regions to the domestic and international
visitor markets. Greg is happy to present aspects of the plans which will assist in developing a definition of the destination
between Cairns and Townsville, which can complement and take advantage of existing marketing efforts.
Parker Travel Collection will also be presenting and hosting group discussions on facilitating the distribution
of your product to domestic and international trade partners. These discussions will be key components to assisting your business
growth, expansion and presence in the market place.
Please send your acceptance to attend the workshop to: secretary@tropicalcoasttourism.com.au,
or call Michelle Lloyd on 0428 264 494.
• When a destination is perceived to be an attractive
place to visit or live, everybody in the community benefits.
• It highlights the real character and personality
of the destination and creates a unifying focus to aid all public, private, and non-profit sector organizations that rely
on the image of the place and its attractiveness.
• It fosters a unified and cooperative approach
to destination marketing.
• It corrects out of date, inaccurate or unbalanced
perceptions.
• It increases the ability to attract, recruit,
and retain talented people.
• It enhances civic pride and advocacy.
The workshop will go through a systematic process aimed
at helping participants come up with the key factors to be incorporated into an accurate and attractive description of the
destination from Cairns to Townsville, capturing the region’s strengths and diversity. Outcomes from the workshop will
be
• Collective positioning and differentiation
of the whole destination between Cairns and Townsville through the development of a high quality destination definition
• Industry and Community understanding and support
of the Branding process which promotes the destination definition
• Genuine commitment by industry and the community
to a sustained Destination Definition/Brand Management Strategy over a ten year time period
It is very important that we attract a good cross section
of people from the whole destination in order to develop an accurate picture of the diversity and strengths of the region.
We would like to encourage you to allocate time for this important workshop in your busy schedule.
Last Updated: 21st February 2008
